.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness label has actually onboarded Indian cricketer KL Rahul as a brand ambassador as well as an investor in the company, it showed to ETRetail.Without disclosing the specific portion of concern the cricketer has taken, the firm stated it is a significant as well as critical investment.This collaboration intends to take advantage of KL's huge recognition, specifically amongst youth and physical fitness lovers, to grow Boldfit's reach into untapped markets and also demographics around India.Sharing concerning the brand name's development programs, Pallav Bihani, owner and also chief executive officer of the company claimed, "Our team are going all-in on increasing our activewear and also shoes groups, which are actually readied to redefine the health and fitness market. These sectors are our potential development motors." Currently, fitness and also yoga exercise add-ons steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name achieved an earnings of Rs 73 crore. With key efforts as well as this collaboration, the brand aims to reach out to a revenue of Rs five hundred crore by FY26. Founded in 2018, it presently serves over 1 crore clients annually as well as intends to expand this range to 5 crore with this relationship. Likewise, it is actually boosting its source establishment facilities to make sure quick shipment and regular product availability.Looking ahead, the D2C startup expects a spurt in on the internet traffic, social networking sites interaction, and higher sales across our front runner categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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